Asena Advisors (‘Asena’) has announced that its family office team has issued a new mandate to deliver investment solutions for its private and corporate clients. Asena deliver expert tax and family office consulting services to privately owned businesses and families. The new mandate has been secured by WoodPoint Capital (‘WoodPoint’), a best-in-class provider in the alternative investments arena.
WoodPoint is a specialist alternative investment firm responsible for assets across private equity, real estate, real assets and hedge funds. Founded in 2018, WoodPoint focuses on providing institutional and qualified clients access to global investment opportunities in these asset classes. The firm seeks to realize potential in private markets by financing and developing great companies, sought-after real estate and essential infrastructure.
Asena are a specialized consulting and professional services firm focused on global trade and the intergenerational transfer of familial wealth. When Asena opened its first office in the US a decade ago, it developed a strong reputation for serving the needs of global family offices and foreign-owned businesses.
Alex Thompson, Managing Director for WoodPoint, said, “We are delighted to work with Asena on an investment platform that delivers outcomes for investors, the businesses we invest in, and the communities in which we operate.”
Peter Harper, CEO of Asena, said, “Our partnership with WoodPoint Capital takes us one step closer to supporting a full service family office ecosystem in which we manage (directly or in collaboration with our partners) the private client tax, accounting, legal and private investment needs of our clients. WoodPoint’s focus on investing in the essentials is closely aligned with the needs of our clients and we are looking forward to a long and successful partnership.”
Private markets represent a significant investment opportunity globally. Private equity firms now own stakes in more than 13,000 companies across the globe, up from approximately 2,500 at the turn of the millennium. WoodPoint believes in investing in ‘the essentials’. The company focuses on making long-term investments in private markets in sectors such as housing, healthcare, retirement and food. WoodPoint looks for companies with strong and predictable cash flows, and with sustainable competitive advantage: this improves company survival probability during tough economic times. WoodPoint prioritizes value-based investment decisions. The price paid is the best indicator of long-term return.